Buying and Selling Strategies That Work in DFW's Balancing Housing Market

By David Pannell

David Pannell is the Managing Broker and founder of Cities Real Estate, a forward-thinking brokerage based in Fort Worth, Texas. A licensed Realtor since 2005 and a broker since 2010, David is known for his expertise in helping families sell homes quickly, especially those navigating the complexities of probate and inherited property.

If you’re looking to buy or sell a home in Dallas-Fort Worth, it’s important to know that the market has changed. Homes are now taking 90–120 days to sell, giving buyers more leverage. Pricing and flexibility are key factors to consider whether you’re buying or selling.

So, how do you win in a real estate market that has finally leveled off? Here’s what you need to know.

What kind of market are we in right now in DFW? The “crazy” days are behind us, and for the last 18 months, we have moved into a balanced environment.

This means things have slowed down, and houses are taking anywhere from 90 to 120 days to sell. Whether you are a homeowner looking to sell or a renter ready to buy, your mindset needs to change to match this new reality.

For the homebuyers, you have the upperhand. From my perspective as a broker, I can tell you that right now is a great time to be a buyer because you have room to breathe. You are not tripping over other people at open houses, and you are rarely stuck in a multiple-offer situation.

While interest rates remain elevated, which reduces your overall purchasing power, the lack of competition is your secret weapon. When you show up at a house, you are likely the only buyer at the table.

Use that leverage to negotiate the sales price, sometimes 15% to 20% off, ask for closing costs, or even request a “rate buy-down” from the seller. Just make sure you get your credit score in line and talk to multiple lenders first, so you are prepared to move when you find the right spot.

For the sellers, don’t let pride kill the deal. If you are planning to market your property this spring or summer, you have to be realistic. The market is not what it was two years ago. If you want to beat your neighbors and be the first one under contract, you have to negotiate.

I see many sellers get frustrated because an offer is not “perfect” or they feel they put too much work into the home to accept anything less than top dollar.

However, it’s much better to accept 96% of your market value now than to sit on the market for six months, reduce your price three times, and eventually take a much lower offer out of desperation. Do not shut down negotiations. Keep the conversation moving.

In this leveled-off market, timing and creativity are everything. Here are two strategic ways to win in our market:

● The lease-back. Buyers can offer a “lease-back” to sellers, allowing them to stay in the home while they look for their next place. This makes your offer stand out.

● The rate buy-down. Sellers can pay to lower the buyer’s interest rate, making the monthly payment more affordable without slashing the home price too drastically.

The DFW market is still strong, but it requires a professional approach. If you are tired of the 120-day wait or you want to see what your home is worth today, I can help. Whether you want to list on the open market or you want a cash offer to sell your house “as-is” without the repairs and the wait, I have options for you.

Reach out to me through my calendar link to schedule a strategy session, call (817) 797-9047, or email david@citiesrealestate.com. I would love to learn about your situation and help you win in this market.